Virtually Try On Makeup

In celebration of tarte cosmetics’ birthday week, Meitu’s MakeupPlus application is bringing the best of the brand to your phone with virtual try on technology. Giving users access to over 70 shades of cult favorite products from tarte on the COUNTER section of MakeupPlus, users can try on and puchase directly through the app.

The MakeupPlus x tarte partnership brings top-selling lip products including glosses, lipsticks, liners, and liquid lipsticks available in a variety of finishes straight to users allowing them to test the shades prior to purchasing for the perfect fit! Through the MakeupPlus COUNTER users can experience shades and finishes instantly from four tarte collections to try out new hues or put the finishing touch on any look!

tarte’s four collections featured on MakeupPlus’ COUNTER will include:

  • Double Duty Beauty™ The Lip Sculptor & Lipgloss– Available in 16 different shades, this lipstick-gloss duo is great for the girl-on-the-go. Offering a full coverage, satin matte lipstick paired with a coordinating pigmented gloss. Choose one or the other, or combine them for the perfect pout!


  • Rainforest of the Sea™ Color Splash Hydrating Lipstick – This moisture-rich and longwearing lipstick comes in 24 shades. Powered by H2O, this lipstick gives a buttery-smooth finish and a full coverage look for a lip that will stay comfortable and last all day.


  • Tarteist™ Quick Dry Matte Lip Paint- An opaque liquid lipstick with a lightweight quick-drying, matte formula that you can apply and not worry about touch-ups for the whole day is available in all 26 shades!


  • Double Duty Beauty™ The Lip Architect™ Lipstick & Liner- The two-in-one liner-lipstick combo helps create the perfect lip in a fraction of the time! Available in all 6 shades, this “lip kit in a stick” offers hydration, full coverage pigment, and precise application all in one!


MakeupPlus’ partnership with tarte is in good company with other brands available on the MakeupPlus’ COUNTER, including LimeCrime, GLAMGLOW, Stila Cosmetics, and more. Users are given the opportunity to try out the different shades and products to find their favorites, share with friends, and create looks they love.