REVAMPED CULT-FAVORITE FALSIES MASCARA

Maybelline New York Spokesmodel Adriana Lima looked stunning on the red carpet at the amfAR Gala, wearing the fan-favorite Falsies Mascara, in a look created by Patrick Ta.

The cult-favorite Maybelline New York Falsies Mascara is back and better than ever in NEW chromatic packaging. Achieve instant corner-to-corner volume without the gaps thanks to the iconic spoon brush and flexible wand. Scoop and coat every single lash with the fiber-infused formula and enjoy false lash glam without the hassle of fake lashes. The mascara is available now at a suggested retail price of $7.77



  • Inspiration: The inspiration behind Adriana’s look was an effortless yet glam bronzy goddess. Creating a feminine bronzy eye was key—and the added drama from Maybelline New York’s cult-favorite, Falsies Mascara, accentuated Adriana’s striking eyes!
  • Breakdown:

Face: Prime the skin with  Maybelline New York Baby Skin Instant Pore Eraser. Take a buffing brush to apply Maybelline New York Fit Me! Dewy + Smooth Foundation, then use a sponge to press the foundation into the skin. Next, draw an upside down triangle under the eye with the Maybelline New York Fit Me! Concealer in light to conceal and blend out with a sponge. Contour the forehead and cheekbones with the dark side of the Maybelline New York Master Contour V Shape Duo in light and blend out with a brush to avoid harsh lines. Then set the contour with Maybelline New York Face Studio Master Contour Palette in light to medium. Next, use Maybelline New York Fit Me! Blush in rose on the apples of the cheeks and cheek bones. For a bronzed glow, highlight the inner corner, brow bone, nose and cheekbones using Maybelline New York Master Chrome Highlighter in Molten Gold. Lastly, set the entire face with multiple spritz of Maybelline New York Master Fix Setting Spray to ensure it lasts through the red carpet!

Eyes: Using the Maybelline New York Soda Pop Eyeshadow Palette, (launching September 2018) apply the shade Chilling in the crease, then use the same brush and blend in the shade Cola Float to add even more depth. Mix the shades Tonic and Sugar High on the lid to create a base and blend out into the crease. Next, take a clean flat brush to apply Maybelline New York Lasting Drama Light Eyeliner Pencil in White Luster in the waterline. Finally, apply everyone’s favorite, Maybelline New York Falsies Volum Express Mascara in very black on top lashes only.

Lips: Use Maybelline New York Color Sensational Inti-Matte Nudes in Purely Nude on the lips with a lip brush.