Fans at home looking to recreate their favorite celebrities from the Critics Choice Awards can virtually test them out using the GlamScout app from FaceCake Marketing Technologies, Inc.
The app (Free in the App Store) sifts through thousands of products and instantly delivers product matches for complete looks. Upload or snap a photo from a magazine, website, or real-life look, and GlamScout instantly identifies each makeup shade and provides direct product matches from both mass and prestige cosmetic brands. The built-in augmented reality feature lets you virtually Try-On the makeup in real time using your device’s camera as a mirror. You can then purchase your favorites or share the image on social media.