Palmer’s Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of their latest pregnancy ad campaign. Jennifer Love confidently showed her pregnant belly yesterday for the brand as the face of its trusted stretch mark products during their ad shoot in LA! As a longtime Palmer’s fan, Jennifer Love has trusted the brand to keep her skin smooth and flawless throughout both of her pregnancies.
The ad campaign will celebrate soft, supple skin during pregnancy and the emotional bond between a mother and her unborn child. The ads will roll out in Fall 2015 in print, television and radio and will feature products including Palmer’s Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil.
“After the success I had using Palmer’s through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers,” said Hewitt. “These are products that I believe in and actually use – they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way.”
(Photo by Casey Rodgers/Invision for Palmer’s/AP Images)