Jenna Dewan Tatum – Buick ’24 Hours Of Happiness’ Test Drive Launch

Jenna Dewan Tatum


Celebrity hair stylist Jen Atkin and makeup artist Patrick Ta worked with Jenna Dewan Tatum for the Buick ’24 Hours Of Happiness’ Test Drive Launch Event on Wednesday, July 22 in Los Angeles, CA. See below for details on Jenna’s freshly tousled hair and flawless face.

INSPIRATION: With a new shoulder grazing lob and fresh highlights from Dennis DeSouza at Andy Lecompte Salon, we wanted to give Jenna an A-line lob haircut that was fun and fresh.



Starting with damp hair, I prepped with Sachajuan Ocean Mist and blow-dried with a Dream Dry Blowdryer and Mason Pearson Brush to get a lot of volume and texture through the ends.

Once strands were dry, I alternated between curling iron and flat iron, creating a loose wave with a 1-inch GHD Curling Iron and Harry Josh Flat Iron, leaving the ends straight.

I flipped the hair to one side and used R+Co Aircraft Pomade Mousse to rough up the hair.

INSPIRATION: The inspiration for her look came from her dress. It’s orange, modern and structured so we wanted to play up the eyes and lips to play along with the dress.


“Skin: Start with a clean face. First, I applied Hourglass Serum to give moisture because any extra hydration will allow the makeup to lay beautifully on skin.  Then, I lightly applied Kohgendo Aqua Foundation to ensure the complexion will look clean and bright, and not too heavy. I lightly contoured the hollows of her cheeks with Giorgio Armani Liquid Bronzer to accentuate the cheekbones. Next, I added tarte cosmetics orange blush to the apples of her cheeks. Then, I added Mary-Lou Manizer (The Balm Cosmetics) to highlight. I finished the face off with La Mer The Powder to ensure long wear. Last, I mist the face with a setting spray to give the skin a naturally luminous finish.

Eyes: I used a matte skin-like color on the lid. Then, I added a dark matte brown to the outer crease for drama and definition. I curled the lashes and coated twice with waterproof mascara for long wear. Finally, I added Ardell Individuals in Short and Medium to create twinkly eyelashes!
Brows: To create a slightly thicker brow, I used the Anastasia Perfect Brow Pencil in Brunette
Lips: To complete the look and complement the blush, I applied a coral orange lipstick – Anastasia Beverly Hills Liquid Lipstick in Spicy.