Matte Luxe Transforming Eyeshadow Palette From it Cosmetics


Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you do. Naturally Pretty Essentials™ features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light™ shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids.

it cosmetics naturally pretty
Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion—and a must-have for every IT Girl’s makeup bag!

Skin-Loving Ingredients
Each anti-aging, ultra-luxe shadow in your Naturally Pretty Essentials™ palette is formulated with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™ for smooth-glide application, younger-looking eyelids, and rich color with serious staying power.
Key Benefits
√ Portable palette with 6 new must-have matte eyeshadows!
√ Anti-aging, talc-free formulas infused with collagen & real silk
√ No-Tug Technology™ smooths and neutralizes for younger-looking lids!
Shop IT
Naturally Pretty Essentials™ is available at, ULTA Beauty and in April 2016, and QVC and in May 2016.