It Cosmetics Spring Launch!

it cosmetics

Just got back from a fabulous evening hosted by It Cosmetics at a very hip location in Beverly Hills!  The team spent all day setting up the house to feature It Cosmetics new Spring Launch of “Confidence i n Your Glow! (Available soon!!!)  I just loved the use of space and how they presented the makeup line surrounded by fresh spring flowers!  Cocktails and appies were served as we all oohed and aahed strolling around the premises along with “It’s” new makeup!


If you look closely you can see the new makeup products inside the vase…Very clever wouldn’t you say:)!  I am a sucker for flowers, so my greeter Hayden, had me at “hello!”

There was an It photo booth so I had to get my pic with one of my favorite “It” girls, Victoria.  Silliness galore as we held oversized props from It.  I never leave home without these: Confidence in a compact and NEW Heavenly Skin Skin-Smoothing Complexion Brush!


(Alice ran the photo booth…I just LOVED her) She encouraged us to have fun!  I also got to meet in person my other favorite ‘It” girl…Erica Greenbaum!  OMG!  Felt like I was back home in NYC hanging with my 2 besties!  I do not go to many beauty events any more but I made an exception for these girls.  This is one of my all time favorite makeup and skincare lines and these girls are the bomb:)

it cosmetics spring launch

On a beauty editors note, the new spring line is awesome and I am sure the beauty junkies who are It Cosmetic fans will be happy to try it.  And the few who have never tried the line will definitely be checking it out!


These girls get the BSW thumbs up for a job well done tonight!

*It was also really refreshing to see a more mature crowd there. (Smart marketing ladies)