It Cosmetics Newest Confidence Duo

Check me out! I am loving my new flawless look and spreading the word to all my beauty fans! In fact, one of my bff’s left my house today in “AWE” of her flawless skin.  She took one look in the mirror when she got home and had to call me!  (I had just used It Cosmetics Confidence in a Foundation in ‘Medium Sand’ on her face…she was speechless:)

IT Cosmetics Confidence in a Gel Lotion Moisturizer and Confidence in a Foundation are the perfect duo for full-coverage, weightless hydrationIT only takes 2 steps to achieve a flawless complexion!



First, prep your skin using Confidence in a Gel Lotion for a supple, hydrated base, before seamlessly applying Confidence in a Foundation for a long-wear look that won’t crease or crack! These game-changing innovations will quickly become your go-to products for all day, every day CONFIDENCE!

Why You’ll Love IT:

ü  Oil-free, quick break gel moisturizer transforms skin’s hydration level by boosting its moisture barrier to deliver 72 hours of hydration

ü  Helps smooth look of fine lines, leaving skin looking radiant and primed for makeup application

ü  Infused with ceramides, glycerin and cactus flower extract, plus a Tri-Smooth Water Gel Complex

Oil-free, velvet-matte finish foundation delivers up to 24 hours of coverage, hydration and confidence—in 48 shades!  Feels weightless on skin, covers the look of imperfections without cracking.  Infused with ceramides, peptides, hydrolyzed collagen, hyaluronic acid and squalene

Find your perfect match using our IT Cosmetics shade finder linked HERE!!!