Gwen Stefani hosted an Endless Summer Fashion Press Preview for L.A.M.B. & gx by Gwen Stefani Eyewear by Tura at The London West Hollywood Penthouse. Gwen revealed the gorgeous 2017 Fall collections and offered a sneak peek at some of 2018 Spring L.A.M.B. optical and sun collections coming out late Winter. Gwen’s line for children and teens, gx Juniors, was also on display at the party, inspired by her son Zuma who started wearing glasses in kindergarten.
From aviators to oversized rounds, the new lines incorporate trends and classic looks featuring metal accents, color blocking, marble & tortoise, bright, bold colors, florals and more.
The gorgeous atmosphere, designed by LA’s premiere event specialist, Gina Wade Creative, was adorned in Gwen’s favorite color of the moment, yellow, perfect for the endless summer vibe. Guests sipped on a signature Belvedere Spiked lemonade, as well as Perrier Jouet and Rioja wine. A fan favorite by all were sweet cups of summer love by McConnell’s Fine Ice Creams. One of LA’s hottest female DJs, DJ Bad Ash, spun some of Gwen’s songs and classic throwbacks. Gwen danced around in a stunning black and white ruffled Zimmerman dress and took photos while Poison by Bel Biv DeVoe played to the crowd. In addition, guests were seeded with eyewear at the event and all channeled their inner Gwen as they tried on the styles and posed for pictures.