Gigi Hadid and Maybelline New York collaborated on a limited edition collection to create products that authentically represent her lifestyle, shaped through personal references and her passion for beauty. The full collection allows you to embrace your own unique style and empowers you to mix and match the products to effortlessly make your look for work, fun or next travel destination.
The collection consists of two signature looks: East Coast Glam and West Coast Glow—and The Jetsetter Palette. Each representing the spokesmodel’s favorite makeup style coast-to-coast, designed by Gigi herself.
GIGI HADID X MAYBELLINE: EAST COAST GLAM
Gigi designed the East Coast Glam Collection as the ultimate representation of New York and cosmopolitan glam, pulling inspiration from SoHo, Gigi’s favorite neighborhood. As a woman constantly on the go, Gigi knows the power of transformation is essential in New York. She wanted this particular palette to effortlessly take a woman from looking sharp in her morning meetings to feeling sexy and city chic at night.
The GIGI HADID X MAYBELLINE EAST COAST GLAM COLLECTION includes three lipsticks with matching lip liners, a tinted primer, liquid strobe, liquid eyeliner, mascara, two eye contour palettes and an eye contour brush.
GIGI HADID X MAYBELLINE: WEST COAST GLOW
A born and raised Cali girl, Gigi embraces the true California glow with the West Coast Glow Collection. The laid-back, beachy feel of this collection was inspired by the warm shades of California’s iconic sunsets complete with Gigi’s signature pop of color on the lip – effortlessly taking you from day to night.
The GIGI HADID X MAYBELLINE WEST COAST GLOW COLLECTION includes three lipsticks with matching lip liners, a tinted primer, liquid strobe, gel eyeliner, two eyeshadow palettes, mascara, and eyeshadow brush
GIGI HADID X MAYBELLINE: JETSETTER PALETTE
The Jetsetter Palette is the secret to looking selfie-ready after a long day of traveling. As the ultimate world traveler, Gigi wanted to create an all-in-one travel kit for her on-the-go lifestyle. The slim compact has all the shades to mix and match for a fresh and well-rested look, easily accessible in any carry-on for a quick touch-up before jumping off the plane to your next adventure.
The entire collection is now available on Ulta.com, and will be in Ulta stores nationwide on November 5, 2017.