Fashion Week Top Beauty Trends

Maybelline at NYFW 2017

Maybelline New York created the backstage makeup looks for the Public School and GCDS SS18 shows.  Inspired by the contrast of the light and dark elements in the Public School Spring 2018 show, Grace Lee for Maybelline New York creates a powerful look centered around a “sooty pewter eye.” By adding a glossy finish to soften the effect, she finds a dynamic new way to go smoky that’s strong but not harsh.


Inspired by the novel The Swans of Fifth Avenue, the GCDS Spring 2018 show brought to life a modern take on the party girl with graphic patterns and bursts of bright color. To capture the vibrancy of this woman, Grace Lee for Maybelline New York creates multiple unexpected makeup looks selected to highlight each individual models’ features. One stand-out: a vibrant teal eyelid she calls “bold, luxurious, and full-on fun.”