As businesses get bigger and bigger, shopping for clothing gets more confusing. The modern fashion industry is no longer centered on things that simply look good. Instead, designers and manufacturers are starting to use other tactics to get people buying their clothing. Simple psychology is used to trick shoppers into buying things that they don’t like because of their appearance. But, rather, they buy it for other reasons. One of the biggest tricks being used by modern companies is phantom branding. To help you out with this, this post will be going through this weird trend. And, exactly where you can find it for yourself.
So, to start, it’s time to think about what a phantom brand actually is. And, what it’s used for. A phantom brand is a brand that is owned by the shop that sells it. In most cases, the brand will be far different from the company selling it, which makes it hard to spot. Usually, the brand being used will be one that the company has bought. A great example of this sort of method can be seen in the UK’s SportsDirect. This company has bought numerous clothing brands over the years. And, now sells them all under one roof. Companies use this sort of tactic because people like to see brand names on their clothing. If it’s a brand they already know; it’s even better. Having this familiarity with the logo will help most people to trust that it’s a good choice.
Unfortunately, it can be very hard to see when these methods are being used. Unless you keep track of who owns which company, you’ll never be able to have a sure answer. Of course, some stores are famous for this sort of behaviour. And, finding them won’t be hard. In other stores, though, looking out for brands that you haven’t seen elsewhere for a long time will help. There isn’t much of a reason to avoid buying brands like this. But, some people don’t like the fact that it isn’t made known that lots of clothing companies out there are the same brand. And, it’s understandable that people would feel they are being misled.
Of course, like most business practices; there’s good and bad. And, some companies use this sort of branding to their advantage. Companies like Topshop only sell their own clothing lines. This means that all of the clothing you buy from them is made in the same factories. The phantom branding that companies like this use are purely cosmetic. So, you don’t pay more simply because the clothing has a name on it. Making this even better, it’s easy to find a Topshop promo code. This enables you to get brand-quality clothing from a company that doesn’t charge a huge amount for their goods.
Hopefully, this will give you a good idea as to what needs to be done to hide from the phantom brand. A lot of people buy into clothing like this. But, it’s not always the best decision. It’s important to make sure that you never assume something is made well because of the name that it has on it.