Best New Matte Lipstick

rachael mcadams


Avon’s newest lipstick, True Color Perfectly Matte Lipstick is now available on or through your local Avon representative!

avon matte lipstick

Meet your perfect matte. New True Color Perfectly Matte Lipstick from Avon is the next generation of matte lip color. Inspired by the shine-free lip trend, this new lipstick is Avon’s first-ever true matte lip color. The formula is packed with intense color and provides a 100% matte look with lasting comfort. Perfect for a refined look with a classic shade like Red Supreme, or a romantic look with soft pink like Pure Pink, Ultra Color Perfectly Matte Lipstick offers sophisticated long-lasting color with weightless comfort.

The Lipstick

Featuring Avon’s True Color Technology, new True Color Perfectly Matte Lipstick delivers a flawless matte finish without a drying effect, giving you color that never cakes, cracks or compromises. The weightless formula glides on easily for a velvety smooth finish. Plus, the lipstick seals in moisture, ensuring that you get shine-free color that wears comfortably hour after hour. Available in 12 chic shades that stay true and maintain their matte finish, it’s your new makeup must-have.


“A matte lip has never been more on trend,” explains Avon Global Celebrity Makeup Artist Lauren Andersen. “However, sometimes with super-pigmented color that’s shine-free, it flakes or feathers throughout the day. With True Color Perfectly Matte Lipstick, that’s definitely not the case. The formula glides on velvety smooth with long-term comfortable wear—meaning your lips look as good as they feel all day long.”


Shades: Available in 12 shades ranging from subtle nudes to electric brights. The shade range includes:

·         Marvelous Mocha                                                                                     

·         Perfectly Nude

·         Wild Cherry

·         Red Supreme

·         Pure Pink

·         Electric Pink

·         Ravishing Rose

·         Adoring Love

·         Ideal Lilac

·         Hot Plum

·         Superb Wine

·         Coral Fever


Price: $9