Posted by The Girls in the BSW Beauty Dept. on 24th May 2010
At an Art of Elysium event in Cannes, Rachel Bilson showed off her signature sexy kohl-rimmed eyes. They always look perfect, and there is never a smudge in sight. If you’re thinking of going for this sultry look in the coming months, remember these tips for keeping it smudge-free.
First, if your lids are shiny, apply an eyeshadow primer along your top and bottom lashline before applying. A translucent powder is great for setting once you are finished. You can also follow the steps below to create Rachel’s kohl liner which I have done a number of times and my eyes always look great.

To get the look, start by lining the rim of eyes and dotting in between lashes using a waterproof eyeliner pencil like benefit’s BADGal Waterproof liner in black. This is probably the best waterproof liner for this type of look. You can smudge or leave alone, it’s up to you. Next, using an eyeliner stencil, place the stencil above your eye and with a small shadow brush apply color along line. Remove the stencil and repeat the same underneath the eye using the bottom eyeliner stencil.
To create a thicker line at the outer eye, go over the liner starting at the middle of eye and out towards the end. Set with an eyeliner sealant, or gel liner especially if it’s a hot day, or your eyelids tend to get shiny fast. To complete “Rachel Bilson’s Kohl-lined Eyes”, apply at least one generous coat of black mascara, starting at the base of lashes and working your way up to the ends . Maybelline’s Pulse Perfection Mascara works really well, and gets every lash.
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Posted by The Girls in the BSW Beauty Dept. on 20th May 2010
Dianna Agron was not playing when it came to her ‘come hither me eyes’ at the 2010 FOX Upfront after party in New York City. The focus was definitely on the eyes—but not in a smoky way. Instead she opted for 2 sets of lash strips layered on top of each other, carefully applied by her makeup artist.

The goal was for the lips to pick up on Dianna’s red dress, but still ensure the eyes had impact, and without a doubt they did! Medium black lashes were used to get this sexy effect, and before applying, they were trimmed so they did not extend beyond Dianna’s natural lashline.
“Stacking the lashes is definitely the key to creating this look on the eyes,” says celebrity makeup artist beth bender, who has lent her lash skills to many a super model backstage during fashion week. bender also says that applying a coat of mascara first, gives the bed of lashes even more density making them look even thicker.
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Posted by The Girls in the BSW Beauty Dept. on 17th March 2010
Celebrities love their smoky eyes, and some won’t even leave the house without them. The good news is you can save the dark smoldering colors for night, and still do a gorgeous eye in softer hues for day. Emma Stone had no problems at all turning heads with her soft plum and violet lids.
THE LOOK: Emma Stone has a tawny complexion, so it made sense to choose a plum shadow, and to give her eyes an extra pop.
WHY IT WORKS: It’s a study in contrasts, Emma chose a bold color and applied a soft coat of it all around her emerald eyes. The result was perfection!

BSW’S SIMPLE TRICK “She’s a great example of how the right shadow will instantly enhance your eye color,” says makeup artist and founder of BeautyStyleWatch, Beth Bender. The OMG! Spring Eyeshadow Palette, ($36 at bethbenderbeauty.com), includes a violet and plum, which are both red-based and intensify blue-green and hazel eyes.”
You can layer the colors together for a more dramatic look or wear separately.
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Posted by The Girls in the BSW Beauty Dept. on 17th March 2010
At her Chloe premiere in New York City, Amanda Seyfried turned heads with lush, intense eye makeup. Celebrity makeup artist, Beth Bender who has worked with Amanda before says “Amanda is so beautiful, she really doesn’t need much.” Her eye color alone is so striking, and the eyeliner creates even more drama.

This look for the premiere was more about the lips by playing up her eyes. To get the look Beth suggests blending a metallic plum shadow above and below the lash line. (Try Passion Flower Eyeshadow Palette, $36, bethbenderbeauty.com) Use an eyeliner stencil and place below lash line before sweeping color along under eye for a perfect application. You can smudge to soften the color with a Q-tip. Highlight the brow bone with the Champagne-gold shimmer in kit, and finish the eyes with 2 generous coats of your favorite black mascara.
For the lips, choose a shade that is similar to your own natural color,” says Bender. In Amanda’s case Strawberry Letter Lip Glaze was just perfect.
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Posted by The Girls in the BSW Beauty Dept. on 31st December 2009
Heavy black liner is making a big beauty splash again, and at the Sherlock Holmes premiere in New York City, Rachel McAdams showed off the power of a little black liner in a big eye popping way.

To get high impact eyes the easy way, start by sharpening a creamy black pencil and lining along your top and bottom lashline. Benefit makes a great waterproof liner in black that our beauty expert Beth Bender can’t live without. “The best ever” she says, and we agree. Then using your top eyeliner stencil hold in place over eyelid, and with an eyeshadow brush sweep some charcoal shadow along the line. Do the same underneath the eye using the bottom eyeliner stencil. You can smudge the liner and shadow together to soften and give the eye a smoldering effect.
Instead of applying a black pencil along the inside rim of your lashes which can make the eyes seem smaller, try using an eye brightening liner like Pixi’s Eye Bright Liner No. 1 Nude. It makes the eyes pop, and look even bigger, and the contrast between light and dark liner makes the white of your eyes look even whiter.
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Posted by The Girls in the BSW Beauty Dept. on 2nd November 2009
If you’ve been wanting a new look for fall, then it’s time to break out the black eye liner. Dark, sexy eyes are back with even more drama than before. And whether you want to try your hand at a cat eyeliner, or do a strong line around the entire eye, beth bender beauty’s Get in Line Eyeliner Kit will help you get the look.

Sultry, smoky eyes still continue to get tons of beauty props, but the clean look of sexy liner is taking no prisoners, and quickly making its way back to the top. From makeup guru’s creating perfectly-lined lids, to celebrities like Angelina Jolie, Scarlett Johansson, and Nicole Richie all sporting sexy cat eyes, it seems that this striking liner is what women are asking for. The good news is, for anyone wishing to create perfect liner, now you have the perfect tool to do both, perfect eyeliner, and extremely sexy cat eyes.

Cheryl Cole is the latest celebrity from the UK to fall in love with the Get in Line Eyeliner & Stencil Kit. Seen here wearing Good Girl, Gone Bad, one of the newest kits for fall, but she also loves the original kit, SGB, and Passion Flower.

She like Amy Winehouse calls it “absolutely brilliant”, thinks the stencils are “genius”, and only wishes she had gotten her hands on one of the kits sooner. Better late than never Cheryl.

With one set of eyeliner stencils in each kit, step-by-step instructions, a custom designed brush, and three shadows, it’s hard not to create gorgeous eyes every time.
Tags: best beauty blog, beth bender beauty, Cat eyes stencils, get cat eyeliner, Get Perfect Eyeliner Like A Pro, top 10 beauty blogs
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Posted by Beth on 11th October 2009
Rachel Bilson’s eyes continue to create a buzz wherever she goes, and women everywhere want to know how she gets them. I don’t think I have ever seen her eyeliner not look perfect, and it has become her signature look. She continues to give us her sexy eyeliner and occasional smoky eyes, and according to Rachel, it takes only minutes to do.
We caught up with Rachel in NYC during Fashion Week, and got the real scoop on how she gets ready for the camera, and red carpet events. It will make you happy to know there is no beauty team, only Rachel. “I like to keep things simple. My typical look is just Chapstick, blush, eyeliner, and a little mascara,” said the star, who added a little taupe shadow in this shot.
To get the look, start by lining the rim of eyes and dotting in between the lashes using a waterproof eyeliner pencil like benefit’s BADGal Waterproof liner in black. You can smudge or leave alone. Then with an eyeliner stencil, place the stencil above your eye and with a small shadow brush apply color along line. Repeat the same underneath the eye using the bottom eyeliner stencil. This will keep the color as close to the lash line as possible like Rachel’s seen here.
If you prefer your liner a little thicker at the ends, go over the liner starting at the middle of eye and out towards the end. Set with an eyeliner sealant or leave as is. To complete the “Rachel Bilson Look”, apply at least one, to two coats of black mascara, starting at the base of lashes and working your way to the tips. Try the NEW Pulse Perfection Mascara from Maybelline.

Related: Check out this tutorial for getting perfect eyeliner and cat eyes like Rachel’s
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Posted by The Girls in the BSW Beauty Dept. on 7th August 2009
Even on those hot summer days a sexy black liner is a quick beauty task to pull your look together and get you to the party on time! To prevent smudging try a waterproof eyeliner like Benefit’s BADgal Waterproof Eyeliner in Black. It has a smudge tip on one end to soften the line and give it an even more smoldering effect.

Emma Stone working her black eyeliner
To create the look with ease and give your eyes a smooth, continuous black line like Emma Stone seen here, pull the skin taut from the outer corner of your eye with one hand, and with the other hand, gently draw a thin line from the outer to the inner corner. The pencil should be as close to the lashline as possible so there is no space between the eyelid and lashes.
Use the same technique to get a thin black line along your lower lash line as well. If your eyes are smaller make sure and taper the liner so it fades from the center of eye towards the inner part of eye.
Once your liner is done you can finish by setting with a colored eyeshadow underneath and above the eye. For perfect eyeliner that takes seconds to do use an eyeliner stencil on the top and bottom. Simply hold the stencil in the desired place along the lashline and sweep across the eye with your shadow.
It’s that simple and it looks super sexy!
Related: BSW Video Tutorial on how to do perfect eyeliner
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Posted by Beth on 15th June 2009
Julia, Julia, Julia, how do you do it? Your red carpet hair and makeup always looks beautiful and you make it look so effortless. Everyone is always asking me how you get your eyes that are already so big, look even bigger. Well, eyeliner is a definite must, but it’s how you apply it that can take your eyes from 0 to 360, and major glam appeal in a matter of minutes.

The trick to creating Julia’s dreamy eyes, is to line as close to the lashline as possible. Starting at the center of eye begin lining and make it slightly thicker as you get to the end of eye. If your eyes are bigger you can line slightly closer to the inner corner of eye. I like to use my eyeliner stencils for an easy application and usually have my clients do the same when I am not available to do their makeup. They are easy to use, and in seconds you can create perfect eyeliner, and that uber-popular cat eye everyone loves.
You can add a soft shadow a shade deeper then your skin tone in the crease to create a deep set look. This is key because it creates a shadowy effect that makes your peepers and Julia’s look a bit deeper set, giving them that dreamy-eyed thing she does so well.
Of course no eyes would be complete without mascara, and if you feel so inclined a few lashes added to the ends of each eye. Especially for a look like this you want to acccent the outer lashes and we love MAX factor’s 2000 Calorie Extreme Lash Plumper Mascara for getting the job done.
Any questions on creating this look? Feel free to email me personally.

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Posted by Beth on 1st April 2009

All eyes were on the finalists of American Idol last Thursday night and not just for their Motown tunes. Their eyes were screaming smoky, and the colors were on fire!

With a little help from the Get in Line Eyeliner Kits, beth bender beauty, and of course the amazing makeup artists, Megan looked beautiful in her sunkissed smoky eyes using the SGB Kit, and Lil Round was sporting smoky eyes that any runway model strutting down the cat walk would have been proud of.

Created using the LOL Kit also from beth bender beauty, with colors in light pink, plum, and rose gold shimmer for an Idol ready look. Lip colors in Sweet Thing and Paris is Burning gave the perfect combination of color and shine while still keeping the focus on the eyes.
xx
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