Maybelline New York Self-Portrait and Jonathan Simkhai FW17

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Maybelline New York created the backstage makeup look for the Self-Portrait and Jonathan Simkhai 2017 shows

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Jonathan Simkhai’s FW 2017 collection was fueled by the idea of bringing attention to the power of a woman  – whether it was through the richness of a fabric or the gloss of a red lip. Yadim for Maybelline New York says that he chose a bold, red lip as part of the makeup look since it “signifies a woman’s power over a man.”

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The Self-portrait FW 2017 show was inspired by the British girls who are young, cool, and simply love fashion. Maybelline New York creates a lived-in, effortless look for the show, noting that “the clothes are made for real girls and this makeup is made for real girls too – it looks like you’ve been living.”