Gorgeous Rope Twist

The exclusive hair sponsor for Nolcha shows during NYFW F/W18, prestige hair and beauty brand, ECRU New York created a modern rope twist hairstyle to complement Virtuvius’s Fall/Winter 2018 Runway Collection at the iconic Mercedes-Benz Manhattan showroom on February 11, 2018 that is making a “hair” trend!



Directed by ECRU New York’s Creative Director, Lisa Lobosco and Global Director of Education, Amanda Jenkins, the hair was positioned off the face in a twisted braid around the top of the head, which balanced the final look on the runway. The rope twist hair look was created using some of ECRU New York’s backstage heroes, including Styling Balm and Sunlight Finishing Spray MAX.

Intrinsically anchored in the world of fashion, ECRU New York continues to create exclusive hairstyles backstage for the runway every NYFW season.  Keep an eye out for more looks!

ECRU New York products are available for purchase on Ecrunewyork.com and select salons in the U.S. and globally.