Clairol’s Color of Confidence Movement

Just a few days ago, Clairol officially kicked off their Color of Confidence movement, in which they’re revealing some surprising facts about women and confidence. Did you know that 97% of women checked themselves out more after coloring their hair? And that’s just the beginning!

Clairol partnered with 100 women across all backgrounds, ages, and ethnicities, to gauge their overall feelings of self-confidence. Some of their responses included “I haven’t felt confident in years,” “I feel invisible,” or “as I get older I feel unwanted.”



The goal is to smash the age-old views of one-dimensional beauty, and show that every woman can feel incredible – sometimes the smallest change can make a massive impact! To demonstrate this, they had the 100 woman do something SO simple – color their hair with Clairol Nice’n Easy – then they documented the results, which were astounding!

*85% of women felt more confident after coloring, and 97% said they checked themselves out more. 81% said they felt beautiful, and 70% said they felt “ready for anything.”

*The results extended into their professional lives, as well! 77% said they felt they could be more confident at work and 65% said they’d speak confidently in a meeting. One woman was even motivated to ask for a raise – and she got it!

Join the “movement” now!!!  I did:)