Cat eyeliner never seems to go out of style, and for a good reason. It’s sexy, doesn’t take more than a few minutes to do, and looks good all year long.

What you may not know, is that the super popular winged eyeliner was made famous by women in Egypt and Mesopotamia to help keep annoying sand gnats from flying into their eyes. Trend setting pharaohs like Cleopatra were the first to turn up their eye liner, and thanks to cat-eye lovers like Lauren Conrad, Angelina Jolie, and Nicole Richie, the look is as popular today as it ever was.

According to Los Angeles-based makeup artist Beth Bender, and creator of the Get in Line Eyeliner Kit, cat-eyes have remained in style because the technique gives round eyes an elongated look, while also  helping larger eyes to appear smaller. Bender is regularly asked to create cat-eyes for a variety of occasions, including celebrity & red carpet events, editorial, film, and private clients.

“Younger women just beginning to wear eyeliner especially love this look,” she says. “It works for day or night, and is easy to do in just a few steps.”

The quickest way to get the look yourself is by using an eyeliner stencil. Less steps, less mess, and instant cat eyes.

Start: by placing the stencil marked ‘Cat Eye’ over your closed eye, and then opening with your lashes poking through the eye shape cut out of stencil.

Next: Using the fuller end of brush (slightly dampened) press into your color, and sweep along the cat eye shape. Make sure to press up into the point of stencil to ensure the perfect winged effect. If you desire a thicker line, Bender suggests placing the stencil slightly higher before applying your shadow.

To finish the look: Starting at the base of your lashes, apply a black-black mascara and move the color all the way up to the tips. You can apply 2 coats if you desire.

Beth’s favorite beauty tips: Using an eyeliner sealant mixed with your eyeshadow will give your cat eyes even more staying power.

For a more dramatic look: create the cat eye shape using your stencil and powder shadow, and go over them with a Gel Eyeliner (as seen here on Nicole Richie).

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All month look we are giving away a FREE Get in Line Eyeliner & Stencil Kit everyday to one lucky winner. So far we have 6 ladies who each have a Get in line Kit on its way, and 4 more to reveal today.

What you may not know about this eyeliner kit is how many women depend on it for their eyeliner, cat eyes, and smoky eyes. Women of all ages, and teen age girls who are just starting to get into the smoky eye/cat eye craze. And because the stencils are made from a soft PVC plastic, you have the advantage of bending them to fit your eye shape with ease. Think eyebrow stencil, but for the eyes. Celebrities like Scarlett Johansson, Jessica Simpson, Carrie Underwood, and Nicole Scherzinger can’t live without theirs, and a few have even confessed to using them without a mirror in a dark bar! Well, the good news is you still have another 13 days to grab one for yourself, so take a minute and you may just win!

The latest winners of the Get in Line Eyeliner Kit for the last four days are Lisa, Suzanne K, Hannah B., and Deb C. Yay!!! Congratulations ladies! All are BSW Subscribers, and will be getting an eyeliner kit, complete with 3 eye shadows, 1 set of eyeliner stencils, and a custom designed brush for achieving smoky eyes, cat eyes, and perfect eyeliner with ease.

To be completely fair, each winner is selected randomly at random.org. All names entered will have another 13 days for a chance to win this amazing kit!

Thank you for keeping BeautyStyleWatch on your beauty radar!

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As we continue to celebrate the Get in Line Eyeliner Kits 8th birthday, we remember all of the times when celebrities like the beautiful Scarlett Johansson first became aware of the Get in Line Eyeliner Kit. She was quoted as saying it  one of her 5 favorite beauty products, and when she emptied her makeup bag, there it was, stencils and all.

All month long we are sharing stories, and posts featuring the Get in Line Eyeliner Kit from beth bender beauty. We hope you enjoy this one!

“Everyone knows how much I love Scarlett Johansson, and not just because she uses Beth Bender Beauty products. I have been a fan for years and think she is absolutely gorgeous, and one of the best actresses of her generation. My boyfriend met her years ago when she had the lead in one of her first movies Manny and Lo. His wife at the time Lisa Krueger wrote and directed this wonderful little film.

Scarlett Johansson Wearing The Get in Line Kit

Anyway I was thrilled to find out a few years ago that the Get in Line stencils and eyeliner kit, was one of her favorite beauty products, and could be found in her make-up bag. What made me even happier was to hear from a publicist in New York, who had run into Scarlett at an event. She phoned to tell me she bumped into her in the ladies room, where she was doing a cat eye with the stencils. Perfectly I might add.

How cool is that! Look how sexy her eyes look in this shot. It made a believer out of Scarlett.”

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What do you do when you’re a Real Housewife of NYC in a beauty jam, and you don’t have time to call on your favorite makeup artist? Well just ask Kelly Killoren Bensimon who was spotted with the Get in Line Eyeliner Kit in hand, and doing her own makeup in the bathroom at Serafina NYC.

The hostess who noticed the eyeliner kit, spoke to her for a few minutes, and then made a mad dash for the phone to give us the scoop. “I just met Kelly Killoren Bensimon and she’s using the Get in Line SGB Kit, and she said she loves it!!” said Nicole who sounded like she was out of breath from running, or just excited to give us the news. Either way, it definitely put a smile on beth’s face, and she asked Nicole to say hello to Kelly for her, whom she worked with years ago on a Target Campaign.

With perfect smoky eyes and eyeliner, she waved goodbye to Nicole, and sent her warmest regards to beth.

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Zoe Saldana happens to be one of my favorite new celebrities. Not only is she my home girl from Queens, New York, Go Zoe, Go Zoe, but she isn’t afraid to take beauty and fashion risks, and always catches everyone’s attention.  Just look at her eye makeup worn to a gala event for AIDS research last night in New York City.

I love it because anything as smoldering as this is right up my beauty alley. But not everyone can carry this ‘right off the runway’ smudged cat eye look, like Zoe, who managed to take a very dramatic beauty look, and make it work for real.  Zoe’s skin tone, dark hair, and extremely sexy, high-necked dress all played a role in making this look work, while giving balance to the strong statement her eyes made.

Love it or hate it? Tell us what you think.

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At an Art of Elysium event in Cannes, Rachel Bilson showed off her signature sexy kohl-rimmed eyes. They always look perfect, and there is never a smudge in sight. If you’re thinking of going for this sultry look in the coming months, remember these tips for keeping it smudge-free.

First, if your lids are shiny, apply an eyeshadow primer along your top and bottom lashline before applying. A translucent powder is great for setting once you are  finished. You can also follow the steps below to create Rachel’s kohl liner which I have done a number of times and my eyes always look great.

To get the look, start by lining the rim of eyes and dotting in between lashes using a waterproof eyeliner pencil like benefit’s BADGal  Waterproof liner in black. This is probably the best waterproof liner for this type of look. You can smudge or leave alone, it’s up to you. Next, using an eyeliner stencil, place the stencil above your eye and with a small shadow brush apply color along line. Remove the stencil and repeat the same underneath the eye using the bottom eyeliner stencil.

To create a thicker line at the outer eye, go over the liner starting at the middle of eye and out towards the end. Set with an eyeliner sealant, or gel liner especially if it’s a hot day, or your eyelids tend to get shiny fast. To complete “Rachel Bilson’s Kohl-lined Eyes”, apply at least one generous coat of black mascara, starting at the base of lashes and working your way up to the ends . Maybelline’s Pulse Perfection Mascara works really well, and gets every lash.

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To get high impact eyes the easy way, start by sharpening a creamy black pencil and lining closely along your top and bottom lashline. Benefit makes a great waterproof liner in black that our beauty expert Beth Bender can’t live without. “The best ever” she says, and we agree. Then using your Cat Eyeliner Stencil hold in place over the eyelid, and with a slightly dampened eyeshadow brush sweep some charcoal shadow along the line, making sure to press color into the point of stencil. Do the same underneath the eye using the bottom eyeliner stencil.

For a thicker and more extended Cat Eye, pull the stencil out and away from the eye, and hold slightly above the lashline. For eyes that pop even more, Beth suggests using an eye brightening liner like Pixi’s Eye Bright Liner No. 1 Nude.  They will look even bigger, and the contrast between light and dark liner will make the white of your eyes look even whiter.

Don’t forget, Choose a FREE beauty product with every purchase when you buy online at bethbenderbeauty.com. 4 fabulous products to choose from like their amazing concealer, It’s in the Eyes, and Flawless Finish Foundation for beautiful skin.

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If wearing colored eye liner gives you an ’80s flashback, and not a good one, it’s time for an update. The newer formulas are easier to apply, much smoother going on, and have a lot more pigment. And, if you ask a makeup artist they’ll tell you, adding a bright liner is one of the easiest ways to look stylish. (Like the look seen here from a spring 2010 show.)

“The least dramatic way to go into the trend,” says makeup artist Beth Bender, “is with a thin line of pencil along your upper lashes.” (you can extend the line up at the edges, or do a tight light along the lid).

For a stronger look for evening, apply the liner to the upper and lower lids, and then brush an eye shadow in the same shade over your eyelids, and underneath. Matte shadows can give a strong effect, but iridescent shades in darker hues such as deep blues, or plums can do the same. For a softer effect try a pale lavender, or a turquoise shimmer. All equally as beautiful.

To keep the focus on your eyes, keep your lips and cheeks on the soft side with colors in soft pinks, peach tones, and rose hues with a slight brown undertone. Cobalt and deep blue shades will make the whites of your eyes look even whiter, while purples such as violet, and eggplant are flattering on all eye colors and skin tones.

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Gemma Arterton may not be a household name yet but keep your eyes open…this adorable young gal was born in England and started rising up to fame in the late 2000’s appearing in British films like St. Trinian’s and Capturing Mary a made for television drama.  Gemma made headlines when she was cast as one of the famed Bond Girls in 2008.

In Titans, Gemma plays demigoddess lo, “who is like a very wise guardian angel,” as she told BSW.  She did a lot of physical scenes and ended up with a few bumps & bruises when it was all over…But this beauty doesn’t show it…

Want Gemma’s look?  Then follow our resident Celebrity Makeup Artist Beth Bender’s beauty tips…Use my cat eye stencil from my “get in line stencil kit,” place it high above your lashline to create a thicker cat eye like Gemma’s.  Then take the fat end of the brush, slightly wet it with water then dab it into the black shadow, gently press onto your eye, filling in the area between your lashes and the top of the stencil.

Remove the stencil, dust the light ivory color from my kit above your newly created cat eye followed by your favorite mascara like CoverGirl’s Lash Fusion.  Coat your lashes several times and you’re good to go! (Total makeover time is about 5 minutes)

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At her Chloe premiere in New York City, Amanda Seyfried turned heads with lush, intense eye makeup. Celebrity makeup artist, Beth Bender who has worked with Amanda before says “Amanda is so beautiful, she really doesn’t need much.” Her eye color alone is so striking, and the eyeliner creates even more drama.

This look for the premiere was more about the lips by playing up her eyes. To get the look Beth suggests blending a metallic plum shadow above and below the lash line. (Try Passion Flower Eyeshadow Palette, $36, bethbenderbeauty.com) Use an eyeliner stencil and place below lash line before sweeping color along under eye for a perfect application. You can smudge to soften the color with a Q-tip. Highlight the brow bone with the Champagne-gold shimmer in kit, and finish the eyes with 2 generous coats of your favorite black mascara.

For the lips, choose a shade that is similar to your own natural color,” says Bender. In Amanda’s case Strawberry Letter Lip Glaze was just perfect.

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