Red carpet regulars like Julia Roberts, Sandra Bullock, and Naomi Watts rely on cult beauty line, beth bender beauty to get ready for big events. See who will be using beth bender beauty at this years Academy Awards…

Oscar presenter Scarlett Johansson is no stranger to the red carpet. A long time fan of beth bender beauty, her cat eyes, and eyeliner look amazing every time. Makeup artist Beth Bender credits The Get in Line Eyeliner & Stencil kit for helping to give Scarlett her sultry smoky eyes, and sexy cat eyes.

The Get in Line Eyeliner & Stencil Kit,$36 bethbenderbeauty.com

“The Get in Line Eyeliner & Stencil Kit is easy to use and comes in a number of palettes for any red carpet look.  The SGB , Camille, and Original Kit are all perfect for Scarlett’s skin tone, and bring out the color of her beautiful eyes even more.” – Beth Bender , celebrity makeup artist and creator of the Get in Line Eyeliner & Stencil Kit

Performing her Oscar-nominated song from Tangled is singer Mandy Moore who is a fan of  beth bender beauty’s Glamour Cat Eyes, for creating sexy cat eyes and eyeliner that are sure to cause a beauty frenzy on the red carpet.

Glamour Cat Eyes In A Pouch, $25 bethbenderbeauty.com

Songstress Florence Welch, front woman of Grammy-nominated Florence + The Machine, is performing Dido’s Oscar-nominated song from 127 Hours. Her must have beth bender beauty product is the Rock Star Smoky Eye Tutorial. “I have the Rock Star Tutorial on hand even when I have my makeup artist with me. I love the colors and have all three sets, says Welch.”  My eyes always look great, and the colors last for hours!”

Rock Star Eyes Tutorial, $34 bethbenderbeauty.com

beth bender beauty’s products are made in the USA, and created with only the finest quality of ingredients and lots of TLC.

See you on the Red Carpet!

The Girls from the BSW Beauty Dept.

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Beth Bender Beauty is unveiling its first of three collections for spring. Colors that pop, and give you the most beautiful results. Any one who purchases a beth bender beauty product online between today and March 12th will automatically be entered to win this new collection! Yay!!

This fashion forward Spring Look Book Collection was created by Beth Bender herself ( A $100 Value). With colors you can wear alone, or together, and create this spring seasons hottest looks.

“I was inspired by all of the gorgeous looks backstage at the spring shows in NY, and especially this seasons bold colors, and fashion forward looks,” says Beth.

One lucky winner will be chosen at random on March 12th and contacted by email. To win you must purchase a beauty product between February 22nd and March 12th.

The Girls in the BSW Beauty Dept.

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*Win Dove Hair Care Products and be Oscar Ready With The Celebs!

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*Check out the Extra Sparkly, Extra Intense Smoky Eye Makeup Look

*Beth Bender Beauty Celebrity Smoky Eye Sightings Los Angeles

Diane Kruger is no stranger to the red carpet, but what you may not know is that she likes to do her own makeup from time to time.  Her easy, accessible look seen here at the Unknown premiere in NYC was no accident.  “Diane did her own makeup and told me she wanted her hair to look like she did it, too,” said hairstylist Mark Townsend, who created the actress’s low-key bun.

Our favorite thing about her eyes were her subtle, yet sculpted taupe shadow that she swept along her brow bone.  Celebrity tip from makeup artist Beth Bender, “When using an earthy, soft shadow such as taupe, do not powder your eyes before applying, as the color may rub off too quickly.” What did she use to get this beautiful look?  Her Beautiful Browns Smoky Eye Quad from beth bender beauty of course.

The Girls in the Beauty Dept.

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Studio City, CA, Carrie Underwood grabbing a coffee at Pete’s on Ventura Blvd., and stopping for a minute to talk with one of our BSW insider’s about this Sunday’s Grammy’s and beth bender beauty. Carrie looking LA casual told us she hadn’t decided on her gown for the red carpet but she was pretty sure she would be doing some sort of smoky dramatic eye. Her favorite beth bender beauty products for anyone asking…well, she still loves her BFF Smoky Eyeshadow Kit, Chasing the Cash Perfect Pout Lip Shine, and Soak Up The Sun Bronzing Powder, but she is crazy about her Rock Star Tutorial Pouch in Kiss The Sky, and looooves the leather pouch it comes in. Well, we love you Carrie and wish you all the best at this Sunday’s Grammy Awards.

Carrie Underwood

Kate Bosworth at a party in LA for the Kings Speech looking LA chic. Kate for those of you who don’t remember was a wee little thing just starting out when makeup artist and beauty guru beth bender first did her makeup. She was the sweetest thing and did not need much in the way of beauty. Today her beauty regime is still pretty simple but she does love her Get in Line Eyeliner Kit in light (the original), and still wears her Chasing the Cash Perfect Pout Lip Shine all the time.

Jennifer Lawrence nominated for her performance in Winter’s Bone at the Academy Awards Luncheon, and a newbie to beth bender beauty. She was one of the lucky ones to go home with the New Rock Star Eyes Tutorial in Purple Haze, and a few other goodies too like the Original Get in Line Eyeliner & Stencil Kit, and a Backstage Beauty Lip color in Kiss From A Rose. Of course the color looks amazing on her and she plans on wearing it to the Oscars. Yay!

Also at the luncheon, Natalie Portman, beautiful mom to be touching up her eyes with her Get

Kate Bosworth

in Line Eyeliner & Stencil kit, a gift from friend Scarlett Johansson, who is a loyal fan of the beauty line and eyeliner kit.

Stay tuned for more beth bender beauty celebrity sightings as we get closer to this weekends Grammy Awards in Los Angeles.

The Girls in the BSW Beauty Dept.

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*Valentine’s Day At Beth Bender Beauty is Smokin’ Hot!

Valentine’s Day is creeping up on us, and Angeleno’s are known for taking this day very seriously. Some even treat it like a national holiday. If you’re a beauty junkie like myself this is the time to take advantage of that little wish list of ‘must haves’.

Beth Bender Beauty is giving away the cutest red velvet pouch filled with products like their My Secret Weapon Luminizer, a gorgeous eye dust, lip gloss, and a fabulous retractable lip brush too. All this when you spend $50 or more online at bethbenderbeauty.com.

If you are in the market for a smoky eye kit or tutorial then look no further. They are the smoky eye experts and have the products to prove it, including their award winning Get in Line Eyeliner & Stencil Kit which introduced the first ever eyeshadow stencils to create smoky eyes and cat eyes like a pro. Women all over rely on this kit to get their eyes just right, and celebrities love it too.

Their newest product, The Rock Star Eyes Tutorial was featured at this years Golden Globes, Critics Choice, and SAG Awards, and will be making another appearance at this years Oscars.

And even if you don’t spend more than $50, you can still choose 3 great products to include in your order and enjoy those too. The beth bender beauty Valentine’s gift bag will only be available until February 14th so get one while you still have time.

Enter the promo code ROCKSTAR at checkout and enjoy an additional 15% on your order.

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*Christina Hendricks Channels Brigett Bardot’s Smoky Cat Eyes

Nobody gets more attention for her smoky eyes and booty than Kim Kardashian, and paired with her sister Courtney they are taking the city by storm.

This week we popped over to the L.A. launch of her newest venture, Belle Noel Jewelry. Kim models her own Belle Noel baubles, which she paired with a structured blazer, black pants and cap-toe pumps. When Kim announced plans earlier this fall to launch her own jewelry venture, we couldn’t wait to see what the stylish star would come up with.

First we dished on her favorite pieces from the line, and while fans had only first look sketches into the new line, they’ll be happy to know that the 75-piece collection is now available for pre-sale! Comprised of an array of looks paired in different sequences, each drawing from a unique aspect of Kim’s style palette, like the Honey Hexagon series, to Glam Rock, Gold Clusters and Peek-a-Boo, you’ll be able to stock up for every occasion.

Next it was on to her favorite beauty products like Duwop’s Double Glow7, Lip Fusion and Fusion Beauty, and of course beth bender beauty. Her new favorite’s from the line are the Rock Star Tutorial Kit, and the Glamour Cat Eyes Pouch. She told us she bought each of them for her sisters, and mom too!  Not the only beauty junkie in the family after all.

The Girls in the BSW Beauty Dept.

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Related:

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Celebrities Dish On Their Favorite Beth Bender Beauty products at the SAG Awards

Beth Bender Beauty’s Smoky Eye Tutorial Creates A Celebrity Frenzy

Award season in Hollywood is in full swing, and all gearing up for the big finale, the Oscars. Last nights SAG Awards were totally in step with gorgeous hair, striking eyes, and fabulous gowns. beth bender beauty once again made its way onto the red carpet by way of a few hot celebs who told our beauty insider that they were loving the New Rock Star Tutorial, and were lucky enough to have grabbed one before the frenzy at last weeks Golden Globes.

Mila Kunis, Christina Hendricks, and Sofia Vergara were just a few of the beautiful ladies who stopped for a minute on the RC to dish on their favorite beth bender beauty products. Coming in at #1 was of course the Original Get in Line Eyeliner & Stencil Kit, and the other 2 favorites of the night were XXX Lip gloss in Baby Doll, and the Smoky Eyeshadow kit in SGB.

Mila Kuni looked just amazing! The hair, makeup, and gown got her a huge BSW thumbs up. Backstage hair and makeup artists were buzzing around like humming birds bouncing from celebrity to celebrity, doing quick touch ups as they made their way onto the stage to present, and through the brushes, blow dryer’s, styling and beauty products we got a quick glimpse of the Get in Line Eyeliner kit before being grabbed by a makeup artist who quickly worked her magic and then moved on to the next presenter.

Don’t cha just love Hollywood…

xo

Related:

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Who knew that a smoky eye tutorial, and set of eye shadow stencils would create such a beauty frenzy, but this is Hollywood, and unlike Vegas, it’s hard to keep anything a secret for very long.

The Get in Line Eyeliner & Stencil Kit

Such a stir that apparently a few of the Luxury Suites for the Academy’s have already requested a large number of Get in Line Eyeliner kits, and Rock Star Smoky Eye Tutorial Kits to have on hand for celebrities who will be stopping by.

So why all the hype over a beauty product that has been helping women for years with the task of lining their eyes, and doing a super smokey eye? Well for one thing it’s pretty amazing, and was created by a makeup artist who knows a thing or two about beauty and smoky eyes. Not to mention how easy both kits are to use, and they each come with step by step directions, everything you need for creating your favorite eye looks, and all in a darling pouch. The Rock Star in a black leather, and the Get in Line in a faux suede in deep Plum.

You can see them both at beth bender beauty online, and again on the red carpet in just a few weeks.

Ciao from Hollywood.

The Girls in The BSW Beauty Dept.

Related:

Beth Bender Beauty’s Smoky Eye Tutorial Creates A Celebrity Frenzy

Get The Look – Kim Kardashian’s Heavy Smokey Eyes

Shaky Hands When Lining Your Eyes? Try This Eyeliner Trick Instead