L'Oreal Of Paris 40 Year Celebration

January 2012
M	T	W	T	F	S	S
« Dec		Feb »
	1
2	3	4	5	6	7	8
9	10	11	12	13	14	15
16	17	18	19	20	21	22
23	24	25	26	27	28	29
30	31

Celebrity Golden Globe Party For L’Oreal of Paris 40 Year Slogan “Because You Are Worth it”

Posted by BSW Buzz on January 18th, 2012

Rainey Qualley, actress Andie McDowell‘s daughter, was Miss Golden Globe 2012 at the L’Oreal Paris’ star-studded cocktail party. Tina Fey, Joey Maalouf, and more attended this ultra glam party at The Four Seasons Hotel in Beverly Hills, last Saturday. The party commemorated the 40th anniversary of L’Oreal Paris’s famous “Because You’re Worth It” slogan. Andie McDowell has been a brand spokesmodel for 25 years now!

Rainey Qualley and Celebrity Makeup Hair Artist Joey Maalouf

The night showcased some of L’Oreal’s hottest products for spring and also gave tribute to all the guys and gals who represent what being worth it is all about. “Our hottest accessory this spring is definitely the Color Riche nail color line. It’s a collection of 42 shades with four main color categories including Iconic Muse, Hopeless Romantic, Femme Fatale, and Trendsetter. The Trendsetter is the one to watch because it’s the only line where the colors change up every season!” said Leah Bradley, head of PR for L’Oreal.

L’Oreal decided to turn it into a nail polish, in honor of the slogan turning 40. Guests received a complimentary swag bag that included the new nail shade “Because You’re Worth It,” a subtle gold with a light shimmer that’s pitch perfect for awards season! Also included in the swag bag: shampoo, hairspray, and cleansing conditioner from the new Ever Style collection which is the first ever 100 percent alcohol free styling product line from L’Oreal.

Tina Fey with her daughter

So what can we expect to see in big hair trends this year at the awards shows? Movies like The Help and My Week with Marilyn are really inspiring modern versions of throwbacks to old Hollywood. There will be lots of ‘60s hairstyles that focus on smoothness and bigger hair on the red carpet.

The highlight of the evening…The Wall of Worth which is a huge framed print of L’Oreal’s slogan written in as many global languages as could fit onto the space. Throughout the entire night, the wall was ever-changing with scrawled John Hancocks from stars including Tina Fey, Entourage star (Mrs. Ari) Perrey Reeves, Hannah Simone from New Girl and Joey Maalouf from The Rachel Zoe Project. Fun, fun, fun…