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Cat eyeliner never seems to go out of style, and for a good reason. It’s sexy, doesn’t take more than a few minutes to do, and looks good all year long.

What you may not know, is that the super popular winged eyeliner was made famous by women in Egypt and Mesopotamia to help keep annoying sand gnats from flying into their eyes. Trend setting pharaohs like Cleopatra were the first to turn up their eye liner, and thanks to cat-eye lovers like Lauren Conrad, Angelina Jolie, and Nicole Richie, the look is as popular today as it ever was.

According to Los Angeles-based makeup artist Beth Bender, and creator of the Get in Line Eyeliner Kit, cat-eyes have remained in style because the technique gives round eyes an elongated look, while also  helping larger eyes to appear smaller. Bender is regularly asked to create cat-eyes for a variety of occasions, including celebrity & red carpet events, editorial, film, and private clients.

“Younger women just beginning to wear eyeliner especially love this look,” she says. “It works for day or night, and is easy to do in just a few steps.”

The quickest way to get the look yourself is by using an eyeliner stencil. Less steps, less mess, and instant cat eyes.

Start: by placing the stencil marked ‘Cat Eye’ over your closed eye, and then opening with your lashes poking through the eye shape cut out of stencil.

Next: Using the fuller end of brush (slightly dampened) press into your color, and sweep along the cat eye shape. Make sure to press up into the point of stencil to ensure the perfect winged effect. If you desire a thicker line, Bender suggests placing the stencil slightly higher before applying your shadow.

To finish the look: Starting at the base of your lashes, apply a black-black mascara and move the color all the way up to the tips. You can apply 2 coats if you desire.

Beth’s favorite beauty tips: Using an eyeliner sealant mixed with your eyeshadow will give your cat eyes even more staying power.

For a more dramatic look: create the cat eye shape using your stencil and powder shadow, and go over them with a Gel Eyeliner (as seen here on Nicole Richie).

More ways to keep BSW on your radar!

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Does your guy have hair that “beats to it’s own drum?” Does it look good in the morning only to drop by night fall???  Well, you need to get him some Hair Styling Gel from MenScience for an all-day hold with a natural finish!

Hair Styling Gel by MenScience

Men’s biggest beauty issue or complaint is almost always about their hair…it’s too flat, too phuffy, too dry, too thin, too everything! Some products with alcohol leave hair feeling dry.  Some containing moisturizer can leave it feeling greasy.  Good news boys and girls, MenScience has just launched an alcohol-free formula that provides shine & texture that will keep men’s hair looking natural, controlled and fuller.  It also contains professional grade ingredients such as hydrolized soy, wheat proteins, allantoin, glycerin, and panthenol.  Together the end result is soft, resilient, maximum hold, control and texture that will make any man feel confident.

Zac Efron

Get celebrity Zac Efron’s look by using MenScience Hair Styling Gel as soon as you wash & dry your hair.  Can be used on wet hair.  Will not feel stiff like most hair gels.  Retails for $18 at most high end retail and department stores, spas and online at MenScience.

MenScience also makes a fabulous Styling Pomade for men.  Also contains professional grade ingredients including panthenol, beeswax, and vitamin e, for creating a variety of popular hair styles.  This pomade has maximum pliability as well as a strong hold and control without stiffness.  Retails for $22.

MenScience Pomade

May I suggest getting this for your men…makes great birthday gifts and everything else in between…?

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image credit: theurbangent, h&m

Looking for something to hydrate, enhance, and protect your skin without using 3 separate products?  Well, it’s coming…This August, Miracle Skin Transformer Spf 20 will be launching an amazing skin care formula that will do all of the above.

Miracle Skin Transformer

This is the latest multi-functional breakthrough formulation to hydrate, enhance skin tone and protect all in one long-lasting, one-step application, leaving skin smooth, luminous and air-brushed in seconds.  No more having to remember if you put on a layer of skin care products to get that desired glowing skin…No more packing a variety of facial products when traveling…YAY!!!

It’s filled with natural ingredients to pump up your skin and hydrate like saw palmetto extract, co-enzyme Q10, vitamin k,  and vitamin a. To enhance it has naturally derived silicones, mica, and colored minerals. For added protection, it contains ecophysalis (a natural plant extract found in Brazil) anti-oxidant vitamin e, spf 20/uva/uvb in a light weight oil free formulation.

Sarah McNamara founder of Miracle Transformer

Miracle Skin Transformer Founder and CEO Sarah McNamara does it all.  With 15-years of beauty industry experience behind her and a busy Mom of two young boys, Sarah continually found that people from various backgrounds – business women, fashionable socialites, athletes, teens, stay-at-home moms, mature ladies, and even men – desired a premium product that hydrated, enhanced and protected skin, all in one easy-to-use, time-saving application.  Noticing a gap in the market, Sarah spent years formulating Miracle Skin Transformer – a complete breakthrough, proprietary formulation that puts beauty and protection at your fingertips.

Retails for $48 and will be available August 1, 2010 at Miracle Skin Transformer.

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