The Get in Line Kit Celebrates its 8th Year!!
Posted by Beth on June 8th, 2010
It’s hard to believe that eights years have passed since we launched the Get in Line Eyeliner and Stencil Kit in NYC. So much has happened since then, and we’ve gone from selling 2 SKU’s to over 100! It took 2 very long years to develop the Get in Line Kit & Stencils, and lots of help from my family, and friends to take my idea from just a beauty dream to a beauty reality.
And although there is the occasional customer who no matter what you do, (including handstands) still has nothing nice to say, we are truly thrilled by the success of this still unique kit, and grateful to each and every person who has purchased the Get in Line Eyeliner Kit, and beth bender beauty products.
What you may not know about beth bender beauty is that to this day we still consider ourselves a Grass Roots-Boutique Style company, and do everything ourselves. From the mixing of glosses, and powders, to the painting of the components by my mom, and sister, to the wrapping, packing, shipping, and my signature on every invoice before sending off.
So with that being said, to celebrate 8 years of helping women to tackle lining their eyes, we are giving away 1 Original Get in Line Smoky Eyeliner Kit EVERYDAY to 1 lucky winner, until the end of June! That means you have 22 days to win this kit!
As always you must be a BeautyStyleWatch subscriber to win, and tell us why you need the Get in Line Eyeliner Kit. That’s it! I will pick one winner at the end of each day, and contact them personally by email.




Stumble It!


June 8th, 2010 at 5:01 pm
My eyes need all the help they can get.
June 8th, 2010 at 5:19 pm
I haven’t bought eye makeup in years. Think it’s time to dump the old stuff and get some new?
June 8th, 2010 at 5:39 pm
kits are so much better than trying to figure out what goes where.
June 8th, 2010 at 8:59 pm
The kits would be great because they have what I need to do my eye’s correct, hope I win !!!
June 8th, 2010 at 9:57 pm
I need some help with my eyes. The kit would help me along.
June 8th, 2010 at 10:33 pm
I need all the help I can get! I’m still working on getting the hang of eye makeup!
June 9th, 2010 at 1:44 am
I’d love to turn ‘Smoke Gets In Your Eyes’ from a song to a reality.
June 9th, 2010 at 6:30 am
I’m a subscriber and I need this because I’m learning to use eye makeup to make me look more awake and glamorous!
June 9th, 2010 at 6:38 am
I subscribe and need makeup
June 9th, 2010 at 7:49 am
i love this ! so cute !
June 9th, 2010 at 8:33 am
I love that they make it easy to put on eye makeup without looking foolish- I can use all the help I can get!
June 9th, 2010 at 9:01 am
I need this because my eyeliner Im using is way too old.
June 9th, 2010 at 11:01 am
I rarely buy makeup that’s not on clearance. I take care of my kids. This would make a way to have a very high quality eye liner.
June 9th, 2010 at 12:21 pm
Everyone says my eyes are my best feature so I need to dolly them up more!
June 9th, 2010 at 3:50 pm
i have very sunk in eyes with a heavy brow, my eyes need makeup!
June 9th, 2010 at 3:52 pm
Eyeliner is my favorite and most needed cosmetic product…..this looks wonderful!
June 9th, 2010 at 4:20 pm
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June 9th, 2010 at 4:41 pm
My eyes need some new accessories!
June 9th, 2010 at 4:42 pm
i just changed my haircolor from blonde to reddish brown, i need new stuff to coordinate…thanx!
June 9th, 2010 at 5:42 pm
I definitely need some help with my eyes.
austma7@aol.com
June 9th, 2010 at 6:20 pm
I’m a subscriber. I need this kit because I’m in a makeup rut and need something new.
June 9th, 2010 at 6:52 pm
I’m an email subscriber and fan of your blog. I need this kit because I am totally recreating my look after a bad breakup and could use a confidence boost!
June 9th, 2010 at 7:13 pm
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June 9th, 2010 at 9:54 pm
I need to learn some kind of balance between raccoon eyes and nothing at all.
June 9th, 2010 at 11:00 pm
I’m ready to try some new looks for my eyes so this is exciting! Thank you so much!
June 10th, 2010 at 12:51 am
I love the kit!! My eyes need help.
Thanks for the chance.
mogrill@comcast.net
June 10th, 2010 at 1:39 am
I just stopped smoking, but getting yours in my eyes would be cool
June 10th, 2010 at 5:06 am
MY EYES NEED HELP … WOULD LOVE TO HAVE ALL CORDINATED IN A KIT INSTEAD OF TRYING MY LUCK WITH SEPERATES
June 10th, 2010 at 8:15 am
I love makeup and try to keep up on the latest. I have a hard time selecting the right eye shadows and liners though. My eyes are green with a little blue in there too. I’d love to try these….the reviews are wonderful. Thanks.
June 10th, 2010 at 8:34 am
Do you enter this contest once or everyday of the month? I entered yesterday but my comment is not visible.
I would love to win this because I’m totally redoing my look and need to boost my confidence after a bad break-up. This win and all the great makeup advice will help.
Thanks for having it.
June 10th, 2010 at 9:15 am
i’m a subscriber !:) crossing my fingers
June 10th, 2010 at 9:54 am
Would love to win! Love trying new products!
June 10th, 2010 at 10:02 am
I really need spruce my eyes up.
June 10th, 2010 at 11:56 am
I am a new subscriber & could really use a new perspective on eye makeup
June 10th, 2010 at 3:02 pm
Already a subscriber. My eyes need a little spark, and this would help. Thanks
June 10th, 2010 at 4:13 pm
i subscribe and im off to redye my hair..the blonde is coming through so fast…i need to update my eye colors..thanx
June 10th, 2010 at 4:20 pm
I subscribed and would be delighted to have this.
June 10th, 2010 at 4:20 pm
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June 10th, 2010 at 4:24 pm
I’m a subsriber and I really need a new eyeliner to brighten up my eyes
June 10th, 2010 at 5:51 pm
I’m getting new glasses and I’d like this to brighten up my eyes.
June 10th, 2010 at 7:07 pm
I’m a subscriber and I’d love to try this for a new look
June 10th, 2010 at 8:21 pm
My eyemakeup is outdated and I want to look more up to date with a cool get in line eye kit
June 10th, 2010 at 8:27 pm
I am a subscriber, and I need this because I have been wearing the same makeup with the same look since 8th grade, yikes! Thanks for the contest…zoe
June 10th, 2010 at 8:31 pm
I subscribe and wear makeup every day. I would love this because I am out of my usual look and would love to try something new instead of buy the same old same old.
June 11th, 2010 at 1:55 am
I’d love to put the smoke on my eyes, not in them.
June 11th, 2010 at 5:21 am
I’m a subscriber. I need the Get in Line Kit because I love wearing liner, but, I can never get it even and somedays it’s pretty shaky looking. Thanks for the chance.
June 11th, 2010 at 2:44 pm
This looks like it would help my eyes look better.
June 11th, 2010 at 2:57 pm
I could really use help with my eyes.
June 11th, 2010 at 3:04 pm
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June 11th, 2010 at 4:19 pm
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June 11th, 2010 at 4:45 pm
My “windows to the soul” need a little window dressing!
June 11th, 2010 at 5:03 pm
I need this because I wanna recreate Scarlett Johanssen’s look from the MTV Movie Awards! She looked gorgeous!
June 11th, 2010 at 6:42 pm
I’m a subscriber and I need this because I need a new look.
June 11th, 2010 at 6:46 pm
I need this to fulfill my eyeshadow addiction and I really want to try out a new look.
June 11th, 2010 at 8:12 pm
I need this because my eyeliner Im using is way too old
June 12th, 2010 at 4:13 am
Head me in the right direction and I’ll eventually get the hang of Smoky Eyes
June 12th, 2010 at 8:53 am
I need to replace my old stuff.
June 12th, 2010 at 9:17 am
I would love to have this – it’s beautiful.
June 12th, 2010 at 11:33 am
i need this kit because i’ve heard great things about it!
June 12th, 2010 at 2:33 pm
I want my eyes to pop and sparkle.
June 12th, 2010 at 2:42 pm
My eyes need all the help they can get
June 12th, 2010 at 4:27 pm
Badly in need of some new cosmetics!
June 12th, 2010 at 5:34 pm
I’m afraid to use the cosmetics I’ve got… it’s been that long! Desparately needing new goodies so I have a good reason to start glamming up just a tiny bit!
June 12th, 2010 at 7:44 pm
I love that it comes with such nice brushes. I need everything in a kit so all the shades go together.
June 12th, 2010 at 8:59 pm
I love eyeshadow and would love to try this.
June 12th, 2010 at 9:42 pm
I would love a new look.
June 13th, 2010 at 2:03 am
Kits remove the guesswork and with my eyes, guessing is not always the way to go.
June 13th, 2010 at 10:42 am
Looks Wonderful
ktgonyea
June 13th, 2010 at 12:54 pm
Need it. Want it. Gotta have it!!!
June 13th, 2010 at 1:25 pm
I need some new eyeliner pretty bad. I have had the same eyeliner for way too long.
June 13th, 2010 at 4:58 pm
Looks super! Would love to try it! Thanks!
June 13th, 2010 at 5:10 pm
It looks like a great eyeliner
June 13th, 2010 at 5:55 pm
My eyes need some improvement.
June 13th, 2010 at 10:10 pm
I subscribe and love trying new eye looks.
June 13th, 2010 at 11:21 pm
The kits would be great because they have what I need to do my eye’s correct.
June 14th, 2010 at 1:46 am
Actually won a kit somewhere else & sent it to my BFF. It never arrived & she was heartbroken, so I’m here hopin to mend it.
June 14th, 2010 at 5:53 am
This would be a terrific win – I’m not very good with eye makeup, but I’ve been assured that this is easy to work with and to use for that perfect eyes look!
June 14th, 2010 at 8:15 am
is there a list of winners?
new colors for my new hair color would be great.
June 14th, 2010 at 10:03 am
After having my eyeliner for many years I think it’s time for something new.
June 14th, 2010 at 4:33 pm
I need this to brighten my outlook!
June 14th, 2010 at 5:58 pm
I wouls love this for my eyes!
June 14th, 2010 at 6:56 pm
Love the look!
June 14th, 2010 at 9:45 pm
i am running out of my current eyeliner from Milani, and would love to try yours.
June 14th, 2010 at 10:50 pm
I need this because I can’t draw a straight line!
June 15th, 2010 at 1:32 am
When I’m not feeling adventurous, i.e. sober, kits are the best.
June 15th, 2010 at 9:41 am
I would love to win this
June 15th, 2010 at 12:04 pm
This would definitley make my eyes pop.
June 15th, 2010 at 4:38 pm
I hope I stand a chance to win because I need it!
June 15th, 2010 at 5:25 pm
need new makeup for my new hair! thanx!
June 15th, 2010 at 6:34 pm
I guess I need this because I really want to try it.
June 15th, 2010 at 7:46 pm
I use pencil to line my eyes every day but it is melting.
June 16th, 2010 at 9:15 am
I always loved the catchy “Smoke Gets On My Eyes”.
June 16th, 2010 at 1:21 pm
You can NEVER have enough eyeliners!
June 16th, 2010 at 5:41 pm
I’m hoping there will still be a prize left with my name on it! Really could use this.
June 16th, 2010 at 8:53 pm
I subscribe. I need this because I want it.
June 17th, 2010 at 1:45 am
Just got Botoxed, for my migraines, and now my eyelids are kinda droopy…I really need this upgrade!
June 17th, 2010 at 12:51 pm
I’m a subscriber. I would love to win because I like experimenting with new eye looks and think it’s great that everything you need to complete the look is included in one cute kit
June 17th, 2010 at 2:58 pm
My eyes need help.
June 17th, 2010 at 4:40 pm
I’d like to win because I had to throw all my old makeup out & can’t afford to replace them.
June 17th, 2010 at 5:20 pm
the retweet button doesnt work…
i sure would like to find the right colors..its hard to find what works without buying the whole dang store…eek.
June 17th, 2010 at 5:34 pm
I need some new eyeliner to bring out the blue in my eyes.
June 17th, 2010 at 9:08 pm
I am running out of my eyeliner and this looks nice!
June 18th, 2010 at 1:04 am
Oh yes, my eyes definitely need some help! I’ve seen some awesome looks with this and would love to try it!
June 18th, 2010 at 3:48 am
The shadow knows….
June 18th, 2010 at 9:40 am
This looks like a great eyeliner!!
June 18th, 2010 at 11:53 am
My eyes deserve a makeup!
June 18th, 2010 at 5:42 pm
Mirror, mirror, on the wall,
Will I ever win this contest at all???
June 18th, 2010 at 7:33 pm
I love trying new eyeshadow and I love the looks that I have seen on your website and in your newsletters.
June 18th, 2010 at 8:06 pm
I just can’t seem to get my eyes looking their best. I’d like to try to do better with this kit.
June 18th, 2010 at 9:37 pm
Looks like a new look!
June 19th, 2010 at 1:01 pm
kits are so much better than trying to figure out what goes where
June 19th, 2010 at 5:55 pm
My eyes needs help.
June 19th, 2010 at 7:11 pm
Want to look ooh lala!
June 19th, 2010 at 8:47 pm
I just love playing with eye shadow.
June 20th, 2010 at 10:32 am
If you seen my eyes, you would want me to have it.
June 20th, 2010 at 12:18 pm
I haven’t bought eye makeup in years. Think it’s time to dump the old stuff and get some new
June 20th, 2010 at 12:20 pm
I love makeup and some new eyeliner would be great
June 20th, 2010 at 10:15 pm
i need this because i can never make my eyemake look good
June 21st, 2010 at 8:26 am
I need this because my eyes are my favorite feature.
June 21st, 2010 at 1:46 pm
My eyes need help. Please help me help them.
June 21st, 2010 at 9:39 pm
I still want this!!!
June 22nd, 2010 at 11:54 am
My eyes are begging for this.
June 22nd, 2010 at 5:50 pm
gosh nothin for me huh? thats ok..ill go through the whole store trying everything..wish me luck!!hehe
June 22nd, 2010 at 8:17 pm
Love a new look and can’t afford anything!
June 23rd, 2010 at 10:17 am
My eyes need extra help.
June 23rd, 2010 at 8:38 pm
I line with black pencil every day. This would be something new to try.
June 23rd, 2010 at 9:37 pm
I love kits like this. They are so convenient to use.
June 24th, 2010 at 9:17 am
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June 24th, 2010 at 11:07 am
My eyes are do due for a makeup.
June 24th, 2010 at 11:07 am
My eyes are do due for a makeover.
June 24th, 2010 at 4:55 pm
wholly crap its friggin hot!!!!will this makeup stay on? if so im in need..im melting
June 24th, 2010 at 7:08 pm
I like the look and would love to try it!
June 25th, 2010 at 1:32 am
I didn’t know we could post again! I am a makeup FIEND and would love this. I subscribe, of course!
June 25th, 2010 at 6:11 am
I like kits – the colors blend together and you do not have to worry about buying separate ones
June 25th, 2010 at 10:03 am
Already subscribed to the mailing list of Beauty Style Watch. I would love to win the Original Get in Line Smoky Eyeliner Kit because I find the smoke shades very sexy without be overpowering.
June 25th, 2010 at 10:41 am
These kits look so beautiful. I’d love to try one. I’m a subscriber. thanks!
June 25th, 2010 at 1:40 pm
I am a subscriber! I would love to try this kit. Thanks so much for the chance to win! Good luck all!
June 25th, 2010 at 2:10 pm
My eyes really need help.
June 25th, 2010 at 8:28 pm
Try try again! I am old and would like to look great! LOL How is that?
June 25th, 2010 at 8:48 pm
I love the colors in the set.
June 26th, 2010 at 9:03 am
I have no idea how to make my eyes look sexy & smoldering, so I desperately need some help & this kit would be perfect.
June 27th, 2010 at 11:28 am
I would love to dress up my eyes.
June 27th, 2010 at 8:22 pm
Looking good is impotant to me and my eyes are my best feature.
June 28th, 2010 at 10:15 am
I really need an eye makeover.
June 28th, 2010 at 10:01 pm
I love the variety of colors that this kit includes.
And I can see me trying all of them.
Thank you so much for the giveaway.
I am a subscriber as jweezie43[at]gmail[dot]com.
June 29th, 2010 at 1:56 am
I need this kit because I need a new look!
June 29th, 2010 at 7:04 am
NEED HELP TO MAKE MY EYES STAND OUT MORE THEY ARE MY BEST FEATURE
June 29th, 2010 at 8:39 am
I am 48 years young,i need all the help i can get,to make me feel pretty
June 29th, 2010 at 9:57 am
I love make-up and trying new kinds, thanks for the chance!
June 29th, 2010 at 4:08 pm
I need this because my eyes don’t seem to stand out as much anymore
June 29th, 2010 at 6:45 pm
I could use this for my upcoming wedding
June 29th, 2010 at 9:06 pm
My eyes really need some attention.
June 29th, 2010 at 9:50 pm
I’m an email subscriber.
Since having my new baby my eyes look so tired. Having a great eyeliner would really perk them up.
lisalmg25 at gmail dot com
June 30th, 2010 at 1:37 pm
I would love to win!
June 30th, 2010 at 3:52 pm
I can’t go out of the house without my eyeliner, and I would really like to try this!
June 30th, 2010 at 5:51 pm
i love eyeliner and i need the get in line kit because it’s a really nice one
June 30th, 2010 at 8:26 pm
I would love to win this.. I could use some help.
June 30th, 2010 at 9:03 pm
I need this because I am horrible as applying eyeliner. The stencil would be a great help! Thanks for this giveaway!
June 30th, 2010 at 9:10 pm
I need to update my eyeshadow and my look this would be great
kerri69@gmail.com
June 30th, 2010 at 11:04 pm
I hope I win. I love eyeshadow!
June 30th, 2010 at 11:28 pm
I need the Get In Line Eyeliner Kit because I can never get my eyeliner on right. My eyebrows need to look better.
June 30th, 2010 at 11:30 pm
I need to update my look and I think this might help me to modernize my style.I am a subscriber