The Get in Line Kit Celebrates its 8th Year!!

Posted by Beth on June 8th, 2010


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It’s hard to believe that eights years have passed since we launched the Get in Line Eyeliner and Stencil Kit in NYC. So much has happened since then, and we’ve gone from selling 2 SKU’s to over 100! It took 2 very long years to develop the Get in Line Kit & Stencils, and lots of help from my family, and friends to take my idea from just a beauty dream to a beauty reality.

And although there is the occasional customer who no matter what you do, (including handstands) still has nothing nice to say, we are truly thrilled by the success of this still unique kit, and grateful to each and every person who has purchased the Get in Line Eyeliner Kit, and beth bender beauty products.

GetinLinePict

What you may not know about beth bender beauty is that to this day we still consider ourselves a Grass Roots-Boutique Style company, and do everything ourselves. From the mixing of glosses, and powders, to the painting of the components by my mom, and sister, to the wrapping, packing, shipping, and my signature on every invoice before sending off.

So with that being said, to celebrate 8 years of helping women to tackle lining their eyes, we are giving away 1 Original Get in Line Smoky Eyeliner Kit EVERYDAY to 1 lucky winner, until the end of June! That means you have 22 days to win this kit!

As always you must be a BeautyStyleWatch subscriber to win, and tell us why you need the Get in Line Eyeliner Kit. That’s it! I will pick one winner at the end of each day, and contact them personally by email.

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162 Responses to “The Get in Line Kit Celebrates its 8th Year!!”

  1. Adrienne Gordon Says:

    My eyes need all the help they can get.

  2. Hannah B. Says:

    I haven’t bought eye makeup in years. Think it’s time to dump the old stuff and get some new?

  3. addrienne mertens Says:

    kits are so much better than trying to figure out what goes where.

  4. Billie Burkhart Says:

    The kits would be great because they have what I need to do my eye’s correct, hope I win !!!

  5. Teresa McDaniel Says:

    I need some help with my eyes. The kit would help me along.

  6. Jennifer G Says:

    I need all the help I can get! I’m still working on getting the hang of eye makeup!

  7. Lisa Says:

    I’d love to turn ‘Smoke Gets In Your Eyes’ from a song to a reality.

  8. Amber G Says:

    I’m a subscriber and I need this because I’m learning to use eye makeup to make me look more awake and glamorous!

  9. Happi Shopr Says:

    I subscribe and need makeup

  10. courtney Says:

    i love this ! so cute !

  11. 216amyc Says:

    I love that they make it easy to put on eye makeup without looking foolish- I can use all the help I can get!

  12. April Jacques Says:

    I need this because my eyeliner Im using is way too old.

  13. Tammi Worrell Says:

    I rarely buy makeup that’s not on clearance. I take care of my kids. This would make a way to have a very high quality eye liner.

  14. Stephanie Adkins Says:

    Everyone says my eyes are my best feature so I need to dolly them up more!

  15. Trisha Says:

    i have very sunk in eyes with a heavy brow, my eyes need makeup!

  16. janeh Says:

    Eyeliner is my favorite and most needed cosmetic product…..this looks wonderful!

  17. Celebrity Beauty: Gwyneth Paltrow's Sultry Summer Smoky Eyes | Beauty Style Watch Says:

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  18. Hannah B. Says:

    My eyes need some new accessories!

  19. addrienne mertens Says:

    i just changed my haircolor from blonde to reddish brown, i need new stuff to coordinate…thanx!

  20. Kiara Says:

    I definitely need some help with my eyes.
    austma7@aol.com

  21. Susan Smith Says:

    I’m a subscriber. I need this kit because I’m in a makeup rut and need something new.

  22. Mary B. Says:

    I’m an email subscriber and fan of your blog. I need this kit because I am totally recreating my look after a bad breakup and could use a confidence boost!

  23. Tweets that mention The Get in Line Eyeliner Kit Still Going Strong After 8 Years! | Beauty Style Watch -- Topsy.com Says:

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  24. Kirsten Says:

    I need to learn some kind of balance between raccoon eyes and nothing at all.

  25. CathyH Says:

    I’m ready to try some new looks for my eyes so this is exciting! Thank you so much!

  26. Monique Rizzo Says:

    I love the kit!! My eyes need help.
    Thanks for the chance.
    mogrill@comcast.net

  27. Lisa Says:

    I just stopped smoking, but getting yours in my eyes would be cool

  28. G. L. PENROD Says:

    MY EYES NEED HELP … WOULD LOVE TO HAVE ALL CORDINATED IN A KIT INSTEAD OF TRYING MY LUCK WITH SEPERATES

  29. Valerie C. Says:

    I love makeup and try to keep up on the latest. I have a hard time selecting the right eye shadows and liners though. My eyes are green with a little blue in there too. I’d love to try these….the reviews are wonderful. Thanks.

  30. Mary B. Says:

    Do you enter this contest once or everyday of the month? I entered yesterday but my comment is not visible.

    I would love to win this because I’m totally redoing my look and need to boost my confidence after a bad break-up. This win and all the great makeup advice will help.
    Thanks for having it.

  31. courtney Says:

    i’m a subscriber !:) crossing my fingers

  32. Mari Says:

    Would love to win! Love trying new products!

  33. Stephanie Adkins Says:

    I really need spruce my eyes up.

  34. tamatha h Says:

    I am a new subscriber & could really use a new perspective on eye makeup

  35. Charity S. Says:

    Already a subscriber. My eyes need a little spark, and this would help. Thanks

  36. addrienne mertens Says:

    i subscribe and im off to redye my hair..the blonde is coming through so fast…i need to update my eye colors..thanx

  37. Cynthia C Says:

    I subscribed and would be delighted to have this.

  38. The Get in Line Eyeliner Kit Hits The Red Carpet At The MTV Movie Awards | Beauty Style Watch Says:

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  39. April Jacques Says:

    I’m a subsriber and I really need a new eyeliner to brighten up my eyes

  40. Hannah B. Says:

    I’m getting new glasses and I’d like this to brighten up my eyes.

  41. Susan Smith Says:

    I’m a subscriber and I’d love to try this for a new look

  42. Kerri R Says:

    My eyemakeup is outdated and I want to look more up to date with a cool get in line eye kit

  43. Zoe Lee Says:

    I am a subscriber, and I need this because I have been wearing the same makeup with the same look since 8th grade, yikes! Thanks for the contest…zoe

  44. carol y Says:

    I subscribe and wear makeup every day. I would love this because I am out of my usual look and would love to try something new instead of buy the same old same old.

  45. Lisa Says:

    I’d love to put the smoke on my eyes, not in them.

  46. deb c Says:

    I’m a subscriber. I need the Get in Line Kit because I love wearing liner, but, I can never get it even and somedays it’s pretty shaky looking. Thanks for the chance.

  47. Cynthia C Says:

    This looks like it would help my eyes look better.

  48. Tammi Worrell Says:

    I could really use help with my eyes.

  49. Amy Winehouse Loves The Get in Line Eyeliner & Stencil Kit! | Beauty Style Watch Says:

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  50. Celebrities Who Love beth bender's Get in Line Eyeliner Kit! | Beauty Style Watch Says:

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  51. Hannah B. Says:

    My “windows to the soul” need a little window dressing!

  52. Melanie Says:

    I need this because I wanna recreate Scarlett Johanssen’s look from the MTV Movie Awards! She looked gorgeous!

  53. Susan Smith Says:

    I’m a subscriber and I need this because I need a new look.

  54. Michelle H. Says:

    I need this to fulfill my eyeshadow addiction and I really want to try out a new look.

  55. tracy davis Says:

    I need this because my eyeliner Im using is way too old

  56. Lisa Says:

    Head me in the right direction and I’ll eventually get the hang of Smoky Eyes

  57. Patricia Hill Says:

    I need to replace my old stuff.

  58. Tammi Worrell Says:

    I would love to have this – it’s beautiful.

  59. courtney Says:

    i need this kit because i’ve heard great things about it!

  60. Stephanie Adkins Says:

    I want my eyes to pop and sparkle.

  61. tracy davis Says:

    My eyes need all the help they can get

  62. Hannah B. Says:

    Badly in need of some new cosmetics!

  63. Suzanne K Says:

    I’m afraid to use the cosmetics I’ve got… it’s been that long! Desparately needing new goodies so I have a good reason to start glamming up just a tiny bit!

  64. Stacy Dunning Says:

    I love that it comes with such nice brushes. I need everything in a kit so all the shades go together.

  65. Michelle H. Says:

    I love eyeshadow and would love to try this.

  66. carol y Says:

    I would love a new look.

  67. Lisa Says:

    Kits remove the guesswork and with my eyes, guessing is not always the way to go.

  68. Karen Gonyea Says:

    Looks Wonderful :)

    ktgonyea

  69. Hannah B. Says:

    Need it. Want it. Gotta have it!!!

  70. April J Says:

    I need some new eyeliner pretty bad. I have had the same eyeliner for way too long.

  71. carol y Says:

    Looks super! Would love to try it! Thanks!

  72. Tammi Worrell Says:

    It looks like a great eyeliner

  73. Stephanie Adkins Says:

    My eyes need some improvement.

  74. Michelle H. Says:

    I subscribe and love trying new eye looks.

  75. tracy davis Says:

    The kits would be great because they have what I need to do my eye’s correct.

  76. Lisa Says:

    Actually won a kit somewhere else & sent it to my BFF. It never arrived & she was heartbroken, so I’m here hopin to mend it.

  77. Deborah Says:

    This would be a terrific win – I’m not very good with eye makeup, but I’ve been assured that this is easy to work with and to use for that perfect eyes look!

  78. addrienne mertens Says:

    is there a list of winners?

    new colors for my new hair color would be great.

  79. April J Says:

    After having my eyeliner for many years I think it’s time for something new.

  80. Hannah B. Says:

    I need this to brighten my outlook!

  81. Stephanie Adkins Says:

    I wouls love this for my eyes!

  82. carol y Says:

    Love the look!

  83. Michelle H. Says:

    i am running out of my current eyeliner from Milani, and would love to try yours.

  84. Kristie Says:

    I need this because I can’t draw a straight line!

  85. Lisa Says:

    When I’m not feeling adventurous, i.e. sober, kits are the best.

  86. Tammi Worrell Says:

    I would love to win this

  87. Stephanie Adkins Says:

    This would definitley make my eyes pop.

  88. Hannah B. Says:

    I hope I stand a chance to win because I need it!

  89. addrienne mertens Says:

    need new makeup for my new hair! thanx!

  90. Michelle H. Says:

    I guess I need this because I really want to try it.

  91. carol y l Says:

    I use pencil to line my eyes every day but it is melting.

  92. Lisa Says:

    I always loved the catchy “Smoke Gets On My Eyes”.

  93. Peggy Miller Says:

    You can NEVER have enough eyeliners!

  94. Hannah B. Says:

    I’m hoping there will still be a prize left with my name on it! Really could use this.

  95. Michelle H. Says:

    I subscribe. I need this because I want it.

  96. Lisa Says:

    Just got Botoxed, for my migraines, and now my eyelids are kinda droopy…I really need this upgrade!

  97. Jessica Says:

    I’m a subscriber. I would love to win because I like experimenting with new eye looks and think it’s great that everything you need to complete the look is included in one cute kit

  98. Stephanie Adkins Says:

    My eyes need help.

  99. Hannah B. Says:

    I’d like to win because I had to throw all my old makeup out & can’t afford to replace them. :(

  100. addrienne mertens Says:

    the retweet button doesnt work…

    i sure would like to find the right colors..its hard to find what works without buying the whole dang store…eek.

  101. April J Says:

    I need some new eyeliner to bring out the blue in my eyes.

  102. carol y Says:

    I am running out of my eyeliner and this looks nice!

  103. Leone Says:

    Oh yes, my eyes definitely need some help! I’ve seen some awesome looks with this and would love to try it!

  104. Lisa Says:

    The shadow knows….

  105. Tammi Worrell Says:

    This looks like a great eyeliner!!

  106. Stephanie Adkins Says:

    My eyes deserve a makeup!

  107. Hannah B. Says:

    Mirror, mirror, on the wall,
    Will I ever win this contest at all???

  108. Michelle H. Says:

    I love trying new eyeshadow and I love the looks that I have seen on your website and in your newsletters.

  109. Betty C Says:

    I just can’t seem to get my eyes looking their best. I’d like to try to do better with this kit.

  110. carol y Says:

    Looks like a new look!

  111. tracy davis Says:

    kits are so much better than trying to figure out what goes where

  112. Stephanie Adkins Says:

    My eyes needs help.

  113. carol y Says:

    Want to look ooh lala!

  114. Michelle H. Says:

    I just love playing with eye shadow.

  115. Stephanie Adkins Says:

    If you seen my eyes, you would want me to have it.

  116. tracy davis Says:

    I haven’t bought eye makeup in years. Think it’s time to dump the old stuff and get some new

  117. April J Says:

    I love makeup and some new eyeliner would be great

  118. Ashley Says:

    i need this because i can never make my eyemake look good

  119. s carter Says:

    I need this because my eyes are my favorite feature.

  120. Stephanie Adkins Says:

    My eyes need help. Please help me help them.

  121. Michelle H. Says:

    I still want this!!!

  122. Stephanie Adkins Says:

    My eyes are begging for this.

  123. addrienne mertens Says:

    gosh nothin for me huh? thats ok..ill go through the whole store trying everything..wish me luck!!hehe

  124. carol y Says:

    Love a new look and can’t afford anything!

  125. Stephanie Adkins Says:

    My eyes need extra help.

  126. carol y Says:

    I line with black pencil every day. This would be something new to try.

  127. Michelle H. Says:

    I love kits like this. They are so convenient to use.

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  129. Stephanie Adkins Says:

    My eyes are do due for a makeup.

  130. Stephanie Adkins Says:

    My eyes are do due for a makeover.

  131. addrienne mertens Says:

    wholly crap its friggin hot!!!!will this makeup stay on? if so im in need..im melting

  132. carol y Says:

    I like the look and would love to try it!

  133. Kirsten Says:

    I didn’t know we could post again! I am a makeup FIEND and would love this. I subscribe, of course!

  134. Vicki Wurgler Says:

    I like kits – the colors blend together and you do not have to worry about buying separate ones

  135. Marie Noguerole Says:

    Already subscribed to the mailing list of Beauty Style Watch. I would love to win the Original Get in Line Smoky Eyeliner Kit because I find the smoke shades very sexy without be overpowering.

  136. Valerie C. Says:

    These kits look so beautiful. I’d love to try one. I’m a subscriber. thanks!

  137. Amanda Says:

    I am a subscriber! I would love to try this kit. Thanks so much for the chance to win! Good luck all!

  138. Stephanie Adkins Says:

    My eyes really need help.

  139. carol y Says:

    Try try again! I am old and would like to look great! LOL How is that?

  140. Michelle H. Says:

    I love the colors in the set.

  141. gina Says:

    I have no idea how to make my eyes look sexy & smoldering, so I desperately need some help & this kit would be perfect.

  142. Stephanie Adkins Says:

    I would love to dress up my eyes.

  143. carol y Says:

    Looking good is impotant to me and my eyes are my best feature.

  144. Stephanie Adkins Says:

    I really need an eye makeover.

  145. Jill Myrick Says:

    I love the variety of colors that this kit includes.
    And I can see me trying all of them.
    Thank you so much for the giveaway.

    I am a subscriber as jweezie43[at]gmail[dot]com.

  146. Kirsten Says:

    I need this kit because I need a new look!

  147. G. L. PENROD Says:

    NEED HELP TO MAKE MY EYES STAND OUT MORE THEY ARE MY BEST FEATURE

  148. patty magliochetti Says:

    I am 48 years young,i need all the help i can get,to make me feel pretty

  149. Angela Winesburg Says:

    I love make-up and trying new kinds, thanks for the chance!

  150. Sunshyn Vanderheiden Says:

    I need this because my eyes don’t seem to stand out as much anymore

  151. Danielle Says:

    I could use this for my upcoming wedding

  152. Stephanie Adkins Says:

    My eyes really need some attention.

  153. Lisa G. Says:

    I’m an email subscriber.
    Since having my new baby my eyes look so tired. Having a great eyeliner would really perk them up.
    lisalmg25 at gmail dot com

  154. Stephanie Adkins Says:

    I would love to win!

  155. janeh Says:

    I can’t go out of the house without my eyeliner, and I would really like to try this!

  156. susan smoaks Says:

    i love eyeliner and i need the get in line kit because it’s a really nice one

  157. Kirsten Says:

    I would love to win this.. I could use some help.

  158. Julie Jones Says:

    I need this because I am horrible as applying eyeliner. The stencil would be a great help! Thanks for this giveaway!

  159. Kerri R Says:

    I need to update my eyeshadow and my look this would be great

    kerri69@gmail.com

  160. Michelle H. Says:

    I hope I win. I love eyeshadow!

  161. Veronica Garrett Says:

    I need the Get In Line Eyeliner Kit because I can never get my eyeliner on right. My eyebrows need to look better.

  162. Charlene Kuser Says:

    I need to update my look and I think this might help me to modernize my style.I am a subscriber

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