Beth Bender Beauty At The 2010 People’s Choice Awards
Posted by The Girls in the BSW Beauty Dept. on January 5th, 2010
Cross over country artists Taylor Swift and Carrie Underwood will both be wearing beauty products from beth bender beauty at this years People’s Choice Awards. The boutique beauty line that launched in 2003 with their Get in Line Eyeliner and Stencil Kit, the first ever eyeliner stencil, has since grown to include everything from Mineral Foundations, Gel Eyeliners, liquid face shimmers, and the sexiest, and best tasting lip glosses ever!
“We are thrilled to be in such demand” says beth bender, who worked closely with Bobbi Brown before starting her own beauty line. Beth invented the Get in Line Eyeliner and Stencil Kit after listening to so many women complain about never getting it quite right.
Among the other celebrities who count beth bender beauty as one of their favorites for achieving the sexiest smoky eye ever, and who will also be attending this years People’s Choice Awards are Sandra Bullock, Jessica Alba, and new pal Carrie Preston of HBO’s True Blood.
“We are just blown away by the women who email us on a daily basis sharing their stories on how this kit had changed their lives” says Bender. “Who knew that creating eyeliner, or doing a smoky eye would have this kind of impact, but we cherish each and every comment, and feel blessed to have made a contribution to the beauty industry, and women everywhere”.
Don’t forget to check out the People’s Choice Awards airing live tomorrow night on CBS at 9pm sharp.



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January 6th, 2010 at 11:58 am
Hi Beth!
I am not surprised at all by the popularity of your products. I actually bought the Get in Line Kit after reading one of the reviews and love it!! Will definitely be checking out Taylor Swift and Carrie Underwood tonight.
Best of luck to you in the new year!
Elaine
January 6th, 2010 at 2:07 pm
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January 6th, 2010 at 2:15 pm
I was wondering how Taylor Swift got her cat eyes. I have been looking everywhere for something like this kit. Thanks for the great post! I love this site so much!
January 7th, 2010 at 12:36 pm
Hi There!
Great post. I loved the way Carrie Underwood’s eyes looked last night at the People’s choice awards. Can you tell me which Get in Line Kit she was wearing? I have to have that!
Do the stencils come in every kit?
Happy new year!
January 7th, 2010 at 8:24 pm
I’m no celebrity and I use Beth Bender’s eye liner kit every day. It’s the one thing I can not live without! I would recommend it to anyone who is a beauty junkie…
January 9th, 2010 at 2:08 pm
I have this kit and all my friends who work with me just ordered one. They were so jealous to see how amazing my eyes looked. Ha, ha.